Friday 29 June 2012
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Tuesday 12 June 2012
Wednesday 23 May 2012
What You Should Expect From Quality Dispatch Furniture
In places such as police departments, fire stations and security offices, dispatch furniture and devices determine the efficacy of operations. With so little response time, nothing can be left to chance. Hence an intelligently designed console solution is the way to ensure that all the wires, equipment and communication devices are configured perfectly. Utility, durability and comfort are a few important aspects to be kept in mind when investing in a dispatch console.
In this article, we shall walk you through the most vital characteristics that you should look for in dispatch furniture.
So, whether it is military operations, aerospace, telecom or the transportation sector, selecting the most ergonomic and durable dispatch furniture is critical to overall success of the operation.
In this article, we shall walk you through the most vital characteristics that you should look for in dispatch furniture.
- Such furniture should not only be functional, but also be aesthetically pleasing. This makes the rigorous and long hours of the operator easier.
- Pre-fabricated metal consoles tend to limit your options as well as functionality. A smarter alternative is to opt for a custom designed unit that helps you integrate the exact features that you want. For instance, you can include an ergonomic lift for sit-stand and decide on the depth and shape to meet your specific equipment and storage requirements.
- The surface material used in consoles determines their durability. Quality material is not vulnerable to scratches, chipping or de-gluing. These drawbacks could potentially hinder operations besides being unsightly.
- Don't hesitate to discuss issues such as integration of accessories and surface lifts for sit-stand. There are dispatch furniture designs that feature manually adjusting crank, or lever versions. Alternatively, you could opt for powerful actuator lifts or hydraulics.
- You could also talk to the manufacturer about whether you should choose independently operating keyboard and monitor surfaces, or just a single surface lift.
- In addition, dispatch furniture can also be made to accept ergonomic monitor arms. These allow you a great degree of adjustability for stationary as well as lifting surfaces.
- A critical aspect of such furniture is well organized and accessible cable management. There are hundreds of cables that are likely to be attached with communication and monitoring devices. Talk to your manufacturer to determine how they can be best managed.
So, whether it is military operations, aerospace, telecom or the transportation sector, selecting the most ergonomic and durable dispatch furniture is critical to overall success of the operation.
I have over 20 years experience helping people design and outfit their control rooms. In todays market LCD video wall is most commonly used in control rooms and command centers for controlling and managing informations. Check out online for right dispatch furniture or console and free needs analysis, space planning and cost estimate.
How To Create Responsive Advertising
Have you ever been in this scenario; the results are in on your campaign to test various different creative treatments against the existing control. A few of the tests have not performed as well as you had hoped, yet one has outperformed the control. A lot is resting on the results so you have to report the findings to the board. At the presentation everything is going well however the company accountant who knows little about marketing wants answers to the following questions.
1. Why did we test so many creative treatments? Surely we should be able to better predict what works and what doesn't.
2. How is it that apparently identical creative treatments for the same campaign produce wildly different results?
3. What exactly made one test beat the control and the others fail?
Supposing that this scenario is something you have experienced, you are not alone. Just about every marketing professional been there, in a position where they have to explain why certain creative treatments have worked and others failed even though they are not really sure exactly why. Yet every one involved in the development of creative work at one time or another has asked those same three questions, which lead to three more.
4. Why is it that in every other aspect of marketing data, benchmarks and metrics aid decision-making, however when it comes to 'creativity' we still rely on instinct and experience.
5. How is it that so much time, money and expertise can be spent on researching and planning a new creative to end up with something no better (or worse) than the one I had already?
6. There must be a better way to create and predict the effectiveness of new creative work.
Assuming that you have had occasion to answer these questions then you're not alone. In an environment that demands consistency and predictability just how are you supposed to have any certainty in the 'creative' decisions you have to make? Why is it so difficult to appraise aspects of a new campaign and show you an intelligible chart of whether it will work or not - and why? And why when everything else in marketing has benchmarks and metrics does creativity lack robust objective evaluation?
Benchmark Marketing
There are answers to these marketing question, answers that are just not based on 'gut-feel', instinct or trust. There are robust systems available that provide marketing professionals with benchmarking, analysis, research and metrics to support the most important decisions we make, how we communicate with our audience.
These largely software based systems take audience data via 'conversation analysis' (technology that captures audience language and deconstructs it to find the underlying patterns and structures) and enables the benchmarking of communications against audience profiles for attraction, retention, cancellation or rejection. Increasingly benchmark marketing systems provide detailed robust metrics for targeting a specific audience or market sector ensuring that communications reflect their motivations, needs, style and tone. This technique has been proven to be especially effective when used to avoid cancellation from 'new' or 'high risk' customers.
These conversation analysis driven benchmark marketing systems can even target a difficult audience segment to ensure that the communications address their objections in a way that matches their beliefs, style and tone.
The days of relying on 'soft-data' and instinct when creating new communications is coming to an end. Because benchmark marketing is the term that is increasingly being used to describe the new way to provide, an objective, inclusive and insightful way to benchmark marketing messages.
1. Why did we test so many creative treatments? Surely we should be able to better predict what works and what doesn't.
2. How is it that apparently identical creative treatments for the same campaign produce wildly different results?
3. What exactly made one test beat the control and the others fail?
Supposing that this scenario is something you have experienced, you are not alone. Just about every marketing professional been there, in a position where they have to explain why certain creative treatments have worked and others failed even though they are not really sure exactly why. Yet every one involved in the development of creative work at one time or another has asked those same three questions, which lead to three more.
4. Why is it that in every other aspect of marketing data, benchmarks and metrics aid decision-making, however when it comes to 'creativity' we still rely on instinct and experience.
5. How is it that so much time, money and expertise can be spent on researching and planning a new creative to end up with something no better (or worse) than the one I had already?
6. There must be a better way to create and predict the effectiveness of new creative work.
Assuming that you have had occasion to answer these questions then you're not alone. In an environment that demands consistency and predictability just how are you supposed to have any certainty in the 'creative' decisions you have to make? Why is it so difficult to appraise aspects of a new campaign and show you an intelligible chart of whether it will work or not - and why? And why when everything else in marketing has benchmarks and metrics does creativity lack robust objective evaluation?
Benchmark Marketing
There are answers to these marketing question, answers that are just not based on 'gut-feel', instinct or trust. There are robust systems available that provide marketing professionals with benchmarking, analysis, research and metrics to support the most important decisions we make, how we communicate with our audience.
These largely software based systems take audience data via 'conversation analysis' (technology that captures audience language and deconstructs it to find the underlying patterns and structures) and enables the benchmarking of communications against audience profiles for attraction, retention, cancellation or rejection. Increasingly benchmark marketing systems provide detailed robust metrics for targeting a specific audience or market sector ensuring that communications reflect their motivations, needs, style and tone. This technique has been proven to be especially effective when used to avoid cancellation from 'new' or 'high risk' customers.
These conversation analysis driven benchmark marketing systems can even target a difficult audience segment to ensure that the communications address their objections in a way that matches their beliefs, style and tone.
The days of relying on 'soft-data' and instinct when creating new communications is coming to an end. Because benchmark marketing is the term that is increasingly being used to describe the new way to provide, an objective, inclusive and insightful way to benchmark marketing messages.
Benchmarketing is the leading advertising and marketing communications benchmarking system.
Specifically, it benchmarks copy and visual content of marketing communications for key themes, motivations, buying strategies, structures, personality and communication preferences.
Specifically, it benchmarks copy and visual content of marketing communications for key themes, motivations, buying strategies, structures, personality and communication preferences.
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